Video
Need to be uploaded
Evaluation
Overall I feel our advert came out really good and it worked well with the harlem shake. At first when we came up with this idea we wont sure if it would be a good or bad idea as it could only be put in them to criteria as we didn't want just a maybe good or bad advert. At the end of it all I feel the harlem shake went really well with the smoothie advert. However I do believe we could of made a few changes that could of made our advert much better than what it did come out like. If we added a few more different filming shots as well as more effects to the video for example like pop up words during the advert like "WOW" or "It's amazing" and "Try me now" these words would of made the advert more interesting. I still believe the advert has come out really good and i am proud of our end product.
Wednesday, 12 June 2013
Sunday, 9 June 2013
Task 2
The Script For Over voice
Near the end of our advert we will be using a member of our class to do the over voice for use as we need a deep voiced person. This scene comes near enough the end and just before the middle bit where we get him to say the following.
Actor voice: Shaukat Saleji
Actor voice: Shaukat Saleji
Script:
Shaukat: (excited, enthusiastic, loud) when bottle is shown - Stay cool. Stay refreshed. Stay juicin Shaukat ( excited, enthusiastic, loud) at the end of the advert -Now available in stores near you!
The storyboard
This is a photo taken of our group story board.
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Mood board
This is our group mood board that we came up with at the end of putting our ideas in and trying to sort something out that everyone was happy with.
Risk Assessments
This is our groups risk assessment.
Logo
This is our groups logo for our advert on the packaging we have bright cheerful, summary colours to give it a summary glow to your normal days. Around the logo will be a fruit bowls on either side and behind the logo will be a fruit of any kind depending of the drink or example if it was a lemon and pineapple smoothie then there will be a lemon and a pineapple behind the logo and the fruits will be in cartoon form drinking the drink. Also on the back of the packaging there will be a guide and information about what is in the drink and what is the energy, fats, sugar, salt and fiber levels to show buyers what is in our product.
Wednesday, 5 June 2013
Task 1 Production
Production
My unit 30 is my advert that I have chosen for my unit 1. My advert is based on a smoothie which contains the 5 a day called 'Juicin' it is a healthy drink and ideal for all the children. We made a quick snappy and eye catching advert which all age groups would be willing to carry on watching rather than changing the channel. We used the 'Harlem Shake' dance in the advert which is popular within the younger aged groups this will then catch their attention and they would want to carry on looking at the advert. The target audience that stood out to us and would benefit a lot from our product was young adults and children from ages 7 to 16. We used the slogan 'Stay cool. Stay refreshed. Stay Juicin' because its not to hard to remember and quick and simple.
Budget
Equipments
Crew/Roles
The role of camera women and also editor will go to Syranpreet - this means she is in charge off filming the advert and the different shots used and also assist with the editing. The reason to why we gave this role to Syran is because she is good at taking in-charge and making sure everything is done to its best ability.
The role of director and editor will go to Warda - this means she is in charge off directing the scenes and making sure every runs smoothly and also to assist with the editing. The reason to why Warda got this role is because she's good at time managing and quick to think.
The role of props and set manger and editor will go to Minha - this means she is in charge off making sure that the props needed are all there and that the set is the way the director wants it and also to assist with editing. The reason why Minha got this role is because she is organised and good with time management.
Permission
"Permission for music:
Production Equipment's
To complete all our work we needed to use apple macs which helped us complete our work and edit the advert and then upload to our bloggers.
Location
Location One - Cafe
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We chose this location as it was ideal for us and also connected with the advert that we were filming. As the theme for our advert was based in a school environment with children around and the location of the cafe, fitted in well with this as the cafe was a social and break out area where the children came to enjoy food. Also the cafe is wide an spacey enough for us to film and move things around to make an ideal scene.
The second location we chose was outside an under the bridge. This location was big enough to fit all the people involved in our advert. Also there was plenty of room for the camera to pan and get all different types of views.
Treatment
My unit 30 is my advert that I have chosen for my unit 1. My advert is based on a smoothie which contains the 5 a day called 'Juicin' it is a healthy drink and ideal for all the children. We made a quick snappy and eye catching advert which all age groups would be willing to carry on watching rather than changing the channel. We used the 'Harlem Shake' dance in the advert which is popular within the younger aged groups this will then catch their attention and they would want to carry on looking at the advert. The target audience that stood out to us and would benefit a lot from our product was young adults and children from ages 7 to 16. We used the slogan 'Stay cool. Stay refreshed. Stay Juicin' because its not to hard to remember and quick and simple.
Budget
Locations used:
Sidney Stringer Academy Cafe
Sidney Stringer Academy Play ground
As we are students from Sidney Stringer Academy we did not need to play a fee to use the locations. But if we were to pay to hire the locations we will have to follow this guide line below:
Research into location fee's
Location Fees payable to the Location owner
Below is a fee guideline showing what your property might earn should it be selected to work on a film, tv or photoshoot production:
Feature Film Productions
|
From £750 - £5,000+ per 12 hour day
|
Television Dramas
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From £500 - £3,000+ per 12 hour day
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Documentary filming
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From £400 - £1000+ per 12 hour day
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Photoshoots
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From £500 - £1500+ per 10 hour day
|
Television Commercials
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From £1000 - £3000+ per 12 hour day
|
Music Videos
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From £500 - £3000+ per 12 hour day
|
We needed each of our locations for 2 hours. All together we have filmed for 4 hours. So the hire would have cost us around 1000 pound for professional hire for the day.
Additional costs:
Camera hire - The camera we used to film was the Nikon D700, these are the hiring prices:
We needed the camera for filming for around 4 hours. All together to hire the Nikon would be £60 pound for day hire.
Research info
Tripod hire - The tripod we used to film was an Velbon basic, these are the hiring prices:
We needed the tripod to keep the camera steady and keep a good height and to pan. we needed the tripod for around 4 hours, all together the to hire the tripod would be £5.00 pound for a day hire.
Equipments
A juice bottle like this we will be using in our advert.
costumes that are quite funny like these we will be using from the drama department.
Have our music playing loud and we are using one of the sports youth clubs radio so we can have the music loud and clear for our dancers.
Crew/Roles
The role of camera women and also editor will go to Syranpreet - this means she is in charge off filming the advert and the different shots used and also assist with the editing. The reason to why we gave this role to Syran is because she is good at taking in-charge and making sure everything is done to its best ability.
The role of director and editor will go to Warda - this means she is in charge off directing the scenes and making sure every runs smoothly and also to assist with the editing. The reason to why Warda got this role is because she's good at time managing and quick to think.
The role of props and set manger and editor will go to Minha - this means she is in charge off making sure that the props needed are all there and that the set is the way the director wants it and also to assist with editing. The reason why Minha got this role is because she is organised and good with time management.
Permission
This is a location agreement between my group and Head chef Ian who is in charge of the cafe. Withing the agreement it states that our group is allowed to film within the cafe and within the dates seen on the agreement.
"Permission for music:
Dear Sir or Madam,
Re: Permission to use song
I’m writing to you to ask for permission to use your song for our BTEC Media project, as we are media studies students from Sidney Stringer Academy. Our media project consists of producing an fake advert for a product. For our advert we want to use your song the 'Harlem Shake' within our advert.We would much appreciate it, if we were granted permission to use your song within our production. and
Yours faithfully
Syranpreet Rai, Minha Aktar, Warda Ridwan
Production Equipment's
To complete all our work we needed to use apple macs which helped us complete our work and edit the advert and then upload to our bloggers.
Location
The location we have chosen for our advert to be placed is in the school cafe the reason to why we decided it is because if we move the table and chairs to a side we have enough space to advert our project and we hope it be's a success.
Location One - Cafe
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We chose this location as it was ideal for us and also connected with the advert that we were filming. As the theme for our advert was based in a school environment with children around and the location of the cafe, fitted in well with this as the cafe was a social and break out area where the children came to enjoy food. Also the cafe is wide an spacey enough for us to film and move things around to make an ideal scene.
Location Two - Under bridge
The second location we chose was outside an under the bridge. This location was big enough to fit all the people involved in our advert. Also there was plenty of room for the camera to pan and get all different types of views.
Treatment
Our product is a new healthy smoothie which contains all the 5 a day, its called: Juicin
Whats different about our product from the rest is that not like the other smoothies that only come in one flavor per bottle ours comes in fusions of different flavors for example kiwi and strawberry and also apple and pineapple. Its also very nutritious and high in fiber and delicious.
The target audience that stood out to us and would benefit a lot from our product was young adults and children from ages 7 to 16. We choose to aim our product at these ages, other than an older audience because there wouldn't be much interest in our product from this audience as the name and the colors and slogan of our product is very child orientated and this isn't what an older audience would look for.
The packaging that we chose that would be suitable for our product and target audience, the packaging colors will be very bright cheerful and summery colors such as bright yellows, limey greens and vibrant oranges. The product will be in a bottle shape and will have a screw lid and around the bottle there will be the logo which will be central on the packaging. Around the logo will be a fruit bowls on either side and behind the logo will be a fruit of any kind depending of the drink or example if it was a lemon and pineapple smoothie then there will be a lemon and a pineapple behind the logo and the fruits will be in cartoon form drinking the drink. Also on the back of the packaging there will be a guide and information about what is in the drink and what is the energy, fats, sugar, salt and fibre levels to show buyers what is in our product.
The lines of appeal for our advert are that it gives parents the re-assurance that their children are drinking healthy, as in the advert the child buys a healthy smoothie drink. Our product gives self-importance and pride to our consumers we incorporate this into our advert as we show how happy and energetic the child is in our advert. The advert is also a comedy and be humorous to promote our product and make it fun for viewers to watch and it will raise awareness for our product. It is a reward power which promises some positive benefit. This will also be included in out advert because the child will always be enthusiastic and happy and healthy.
The advert will start with an realist narrative as the advert will focus on the child, then it will turn into an anti-realist narrative because when the child opens the lid of the drink a noise which would be heard from the bottle and then the unusual and bizarreness of when everyone starts to dance.The aim of our advert is to grab attention of the audience as our advert is fun and different and it will be memorable and its eye catching. The persuasive techniques we will be using to gain attention will be the unusualness of the advert and the slogan which has a jingle to it. the labeling of our advert will be fun, bizarre, unique and memorable.
The slogan that we have chosen is 'Stay cool. Stay refreshed. Stay Juicin'. We chose this slogan as its repetitive catchy and memorable . It also ties in with our product and coolness of the product and the refreshment the product gives to the consumers. Also the Harlem shake dance used in the advert will be recognisable fro the viewers and remind them of our product. The advert will also include an over voice of an enthusiastic, loud and funny american sales voice to state the slogan and the product. We chose an voice like this to go with our product because its attention grabbing, humorous, in powering and the hits the target audience.
The price of our product is 80p for a single bottle which is affordable and reasonable, but also will be bottles that can be brought in packs and will be sold at a higher price depending on the amount of bottles. the product will be in all supermarkets and even sold in schools and local shops. The advert would appear on child like channels during the daytime. For example, Channel 5, ITV, Channel 4 and E4.
The lines of appeal for our advert are that it gives parents the re-assurance that their children are drinking healthy, as in the advert the child buys a healthy smoothie drink. Our product gives self-importance and pride to our consumers we incorporate this into our advert as we show how happy and energetic the child is in our advert. The advert is also a comedy and be humorous to promote our product and make it fun for viewers to watch and it will raise awareness for our product. It is a reward power which promises some positive benefit. This will also be included in out advert because the child will always be enthusiastic and happy and healthy.
The advert will start with an realist narrative as the advert will focus on the child, then it will turn into an anti-realist narrative because when the child opens the lid of the drink a noise which would be heard from the bottle and then the unusual and bizarreness of when everyone starts to dance.The aim of our advert is to grab attention of the audience as our advert is fun and different and it will be memorable and its eye catching. The persuasive techniques we will be using to gain attention will be the unusualness of the advert and the slogan which has a jingle to it. the labeling of our advert will be fun, bizarre, unique and memorable.
The slogan that we have chosen is 'Stay cool. Stay refreshed. Stay Juicin'. We chose this slogan as its repetitive catchy and memorable . It also ties in with our product and coolness of the product and the refreshment the product gives to the consumers. Also the Harlem shake dance used in the advert will be recognisable fro the viewers and remind them of our product. The advert will also include an over voice of an enthusiastic, loud and funny american sales voice to state the slogan and the product. We chose an voice like this to go with our product because its attention grabbing, humorous, in powering and the hits the target audience.
The price of our product is 80p for a single bottle which is affordable and reasonable, but also will be bottles that can be brought in packs and will be sold at a higher price depending on the amount of bottles. the product will be in all supermarkets and even sold in schools and local shops. The advert would appear on child like channels during the daytime. For example, Channel 5, ITV, Channel 4 and E4.
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